Rules 4 life started as a social apparel company to spread love, light, and positivity. After a few conversations and sales we realized this was much more than apparel. We needed to do more. Life can be hard! Really Hard! There are challenges that cause some complete defeat, therefore we became a non-profit committed to ending suicide. Yes, a big goal, but why not. Let's change society one person, one gesture, one hug, one listening ear at a time!